Skip to main content

Matt Tonkin — Insider Interviews

Matt Tonkin discusses hanging Toyota cars from trade show booths, wedding photography, protecting yourself from bloodborne diseases, and the dangers of underestimating the technological aptitudes of long-distance truckers in this, our very first…

Students: Your resume sucks. Here’s how to fix it

Most student resumes suck. It’s not your fault. You have no experience and the format you’re taught doesn’t help you. At all. Having reviewed hundreds of resumes, Bill Anderson dishes the dirt on how to create a great marketing resume.

Marketing Directors: Here’s how to find top talent in a tight job market

One of the biggest problems marketing directors face today is staffing their teams in a highly competitive job market. In a six billion dollar industry, why can’t we recruit revenue marketing professionals?

2020 Digital Marketing Salary Guide

Many of our clients turn to us when they need to build budgets while establishing a demand generation department. What kind of salary ranges should I plan for? What resources do I need? What job titles should I look for? I've put together a quick…

How to plan merging Marketo instances

Tasks and timelines for merging an acquired company into an existing Marketo platform.

Prioritizing the Salesforce certification exam study

Knowing how the Salesforce Certified Admin exam is weighted makes it much easier to organize your exam prep. Prioritizing study will help to focus on the right things.

Building your Marketing Operations team strategically

Marketing automation is more than just software. Just as an airline needs a cabin crew, ground crew and maintenance team, your organization needs a great support team to keep it running.

Marketing leadership in a pandemic

Our view from the consulting trenches

Matt Roberts, Matt Tonkin of the Demand Spring team and I discuss what we’re seeing in the marketing landscape as managers adjust to working in a pandemic.

Learn Marketo - Five minutes to your first email send

New to Marketo? Here’s a quick 5-minute video to show you how to send your first email.

Learn Marketo - Upload a list for email

Ready to send your first email? Upload a list of leads from a spreadsheet.

Learn Marketo - Organize lists by archiving

In this video, Bill Anderson shows you how to clean up your Marketo instance by archiving old assets.

Revenue Cycle Model explained

This week, Bill talks to Kristina and Libby about the Revenue Cycle Model as we study for the Marketo Certified Expert exam.

Step 1: Assess your skills

Studying for the Marketo Certified Expert exam can be overwhelming. Organizing your documentation is easy if you know how the test is weighted.

Step 2: Plan your training

Studying for the Marketo Certified Expert exam is a bit like a marathon: it needs consistent training time to be effective. Learn how to plan your training time with these simple steps.

Step 3: Schedule your study time

If you want to pass the Marketo Certification exam on your first try, the keys to success are consistency and repetition. This is where scheduled training comes in.

Step 4: Know your study style

Everybody studies for the Marketo Certified Expert exam differently. Many of us find our unique study style while still in school, but have you ever considered that you could be studying better?

Step 5: Watch the wording

A big problem for first-time takers of the Marketo Certified Expert exam is terminology and wording. Many times the question will have identical answers, with only one word difference. If you aren’t careful, it’s easy to select the wrong answer.

Learn skills and get certified to skyrocket your career

Hear from people like you what it’s like to work in the industry

Become a leader in your company and industry

Learn how to build a richly rewarding career in the multi-billion dollar, rapidly growing industry of Marketing Technology.

If you’re a:
  • designer
  • web developer
  • non-traditional learner
  • illustrator
  • late-stage career changer
  • statistician
  • musician
  • writer
  • videographer

There’s a place for you if you at the table if you have the right aptitudes and a great attitude. Let’s get started!

School of Marketing Technology

Industry Insider’s Guide

Get Marketo Certified

Managing Martech